You have 3 briefs to choose from. Pick one or all, totally up to you.
Read the brief carefully, download the media kits that have the logos and a sample ad. And then basically, go nuts.
Client
Mask Mellon
Category
Fashion / Medical
Target audience
Urban population, ages 12 and above
The product
Mask Mellon has produced a batch of invisible masks for people to wear outside their home. These masks are made with a special material that bends the light in such a way that the wearer looks like they aren’t wearing a mask at all. This product meets all the safety norms, and has passed every conceivable test. These masks are priced at Rs 1399 a piece. What the brand needs are digital creatives that will get people to click and go to their website, or on their Amazon page.
The challenge
While it’s a unique product, and the tech is amazing, wearing the Mask Mellon looks like you’re not wearing a mask at all. Which could invite trouble.
Requirement
Digital creatives – static image ad or animated gif.
Client
Suprise Eats
Category
Food Delivery
Target audience
Urban population, ages 16 and above
The product
Surprise Eats is a food delivery app that connects a user with not only restaurants, but home-chefs as well. The app uses AI to understand your taste preferences, and your moods through the day. When a user places an order from the app, it’s a blind order – which means the user doesn’t know where the food will come from, or what dish it’s going to be. Every meal is a surprise. All one has to do is select the number of people eating, and set a maximum budget.
The challenge
People don’t like surprises, when it comes to food. Which is why they order from trusted places with ratings and recommendations.
Requirement
Digital creatives – static image ad or animated gif.
Client
The Ministry Of Useless Things
Category
Art
Target audience
Urban population, ages 25 and above
The product
The Ministry Of Useless Things has a range of useless products. A teacup with holes, a paperweight made of feathers, an analog watch with no hands, a lighter that sprays water. Every piece has been handcrafted by an artist, and comes at a hefty price (INR 10K upwards) Because these things are useless, the only value that is attached to them, is that of a conversation starter.
The challenge
Expensive product. Especially for a product that doesn’t do what it’s intended to do.
Requirement
Digital creatives – static image ad or animated gif.